Automotive AR Display

ASU is focused on developing and researching relevant technologies for smart automobiles, integrating optical technologies into automotive user scenarios, and has achieved remarkable results in the aspects of smart interior and V2H interaction. ASU has independently developed a range of products including AR-HUD PGU, LFP welcome light (carpet), and AR tailgate to create a complete set of automotive smart display scenarios. Automotive grade applications of the LCoS technology include the in-car projector and the AR-HUD. The list of our collaboration partners includes BAIC, FAW, Great Wall, Dongfeng, and Chery Automobile.

The ASU AR tailgate creates a brand-new category, providing consumers with a novel and smarter way of operating vehicle tailgates. Compared to the traditionally used ‘kick’ operation method, the AR tailgate offers higher sensing accuracy while tackling the former’s issues with safety, dirt, and functional failures. The issue of having to avoid the opening tailgate after ‘kicking’, is also solved by increasing the operation distance.

The AR-HUD is a vital part of smart driving and smart interior solutions. ASU has successfully developed the world’s first automotive grade LCoS image engine module, the main advantages of which include wide angle, high resolution, and wide colour gamut. As the solution to the AR-HUD PGU, it helps constructing the 3rd generation automotive HUD system, enhancing the smart integration of virtual reality and technology, fully pushing forward the smart automobile development process. On top of that, to satisfy the needs of international automotive industry, ASU has also obtained the IATF16949 Quality Management System Standard and the ISO45001 Occupational Health and Safety Management System certifications. As proven designers and manufacturers of automotive optical display products, ASU has many years of experience in manufacturing automotive optoelectronics. In the future, ASU will continue to strive and innovate, combine innovative optical technologies and display technologies, and provide a greater number of automotive manufacturers with virtual display module assemblies and end products.